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Your Patients Are On Facebook and Twitter, Where Are You? Determining Where Social Media Fit in Your Practice

Compass Points

Premiere Date: Tuesday, October 29, 2013

This activity offers CE credit for:

  1. Physicians (CME)
  2. Other

All other clinicians will receive a Certificate of Attendance stating this activity was certified for AMA PRA Category 1 Credit™

Credit Expiration Date:
Wednesday, October 29, 2014
Note: Credit Is No Longer Available


Monique Johnson, MD, CCMEPMonique Johnson, MD, CCMEP 
Medical Program Director
CME Outfitters, LLC
Bethesda, MD

Ryan D. Madanick, MDRyan D. Madanick, MD 
Assistant Professor of Medicine
Director, UNC Gastroenterology & Hepatology Fellowship Program
Division of Gastroenterology & Hepatology
Center for Esophageal Diseases and Swallowing
University of North Carolina School of Medicine
Chapel Hill, NC

Haley M. Hoffman, BSHaley M. Hoffman, BS 
Strategic Development & Communications Specialist
CME Outfitters, LLC
Bethesda, MD

Statement of Need

Wonder why you should know about social media from a professional standpoint? The answer starts with the fact that, whether you are pleased about it or not, you do have an Internet presence, often called your “digital footprint.” That is to say that with a simple point and click, patients are probably rating you and posting comments about their degree of satisfaction with the care you have provided to them. So, at the very least, it is important to monitor your Internet presence. There are also professional benefits to being an active user and contributor to social media.

This Compass Points™ article features an annotated transcript and a podcast audio recording of an October 3rd, 2013 interview with Dr. Ryan Madanick, a top authority on the use of social media in the health care space. The interview highlights how social media involvement has become mainstream in both our personal and our professional lives, and why health care professionals need to be informed about social media. The interview also provides insight on the levels and nature of professional engagement in social media and guidance from the AMA Policy on Professionalism in the Use of Social Media.

  • Chauhan B, George R, Coffin J. Social media and you: what every physician needs to know. J Med Pract Manage. 2012;28(3):206-209. PMID: 23373164.
  • American Medical Association [AMA]. Opinion 9.124 - Professionalism in the Use of Social Media. AMA Website. 2011. Updated November 2010. Accessed September 22, 2013.
  • Activity Goal

    To educate clinicians on the professional benefits of engaging in social media, as well as on ways of mitigating the risk of social media engagement by following guidelines on its professional use from the American Medical Association (AMA).

    Learning Objectives

    At the end of this CE activity, participants should be able to:

    • Monitor their own Internet presence to ascertain comments about them and their clinical practices on common social media sites.
    • Describe the key recommendations in the American Medical Association Policy on Professionalism in the Use of Social Media.

    Financial Support

    This activity is supported by CME Outfitters, LLC

    Target Audience

    Physicians and other health care professionals who provide direct patient care.

    Credit Information

    CME Credit (Physicians):
    CME Outfitters, LLC, is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

    CME Outfitters, LLC, designates this enduring material for a maximum of .75 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

    Post-tests, credit request forms, and activity evaluations must be completed online at (requires free account activation), and participants can print their certificate or statement of credit immediately (80% pass rate required). This website supports all browsers except Internet Explorer for Mac. For complete technical requirements and privacy policy, visit

    Disclosure Declaration

    It is the policy of CME Outfitters, LLC, to ensure independence, balance, objectivity, and scientific rigor and integrity in all of their CE activities. Faculty must disclose to the participants any relationships with commercial companies whose products or devices may be mentioned in faculty presentations, or with the commercial supporter of this CE activity. CME Outfitters, LLC, has evaluated, identified, and attempted to resolve any potential conflicts of interest through a rigorous content validation procedure, use of evidence-based data/research, and a multidisciplinary peer review process. The following information is for participant information only. It is not assumed that these relationships will have a negative impact on the presentations.

    Dr. Johnson has no disclosures to report.

    Dr. Madanick has no disclosures to report.

    Ms. Hoffman has no disclosures to report.

    Tony Graham, MD, (peer/content reviewer) has no disclosures to report.

    Joy Bartnett Leffler, MLA, NASW, CSE (planning committee) has no disclosures to report.

    Sandra Haas Binford, MAEd (planning committee) has no disclosures to report.

    Unlabeled Use Disclosure

    Faculty of this CE activity may include discussions of products or devices that are not currently labeled for use by the FDA. The faculty have been informed of their responsibility to disclose to the audience if they will be discussing off-label or investigational uses (any uses not approved by the FDA) of products or devices.

    CME Outfitters, LLC, and the faculty do not endorse the use of any product outside of the FDA labeled indications. Medical professionals should not utilize the procedures, products, or diagnosis techniques discussed during this activity without evaluation of their patient for contraindications or dangers of use.

    Questions about this activity? Call us at 877.CME.PROS (877.263.7767).


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